creating business impact

A ResearchLab for Products, Development & Human Nature

WE OFFER MARKET RESEARCH AND WORKSHOPS THAT ARE CUSTOM-BUILT TO MATCH REQUIREMENTS

We see it as one of our key tasks in structuring and moderating a research and development format  to advise our clients on the best choice of methods and techniques.

That’s why we abstain from using standard procedures and tools.

Our market research and workshop formats are made to measure.

qualitative market research

in-depth Interviews (IDIs) • expert interviews • deep dive explorations 

focus groups • group discussions  creative groups

observational research  ethnography • netnography  diary research  shadowing

online research communities • ideation communities • insight communities • product development communities  MROCs • online blogs • online

post-launch follow up  product testing  concept testing  concept use tests  pre and post communication testing  packaging testing • usage and attitudes (U&A) • UX and usability research

quantitative market research

online surveys • face-to-face surveys • point of sales surveys • telephone surveys CATI and CATI-interactive • shopper research 

monadic and semi-monadic product testing • packaging testing • idea screening • insight screening

usage and attitudes (U&A) study • pre and post communication testing

brand tracking • segmentation study • content marketing study • multivariate analysis

workshops

creative workshops • status workshops • semiotic workshops

strategy workshops • ideation and prototyping workshops • co-creation workshops • concept workshops 

design thinking process

strategic planning

brand planning • communication planning • creative briefs • design briefs

new product development • product roadmapping

EXPERIENCE IN VARIOUS CATEGORIES

HEALTH CARE & HYGIENE

AUTOMOTIVE

RETAIL

HOME & GARDEN

BEAUTY & CARE

REAL ESTATE

ENERGY

TRAVEL

MEDIA

FOOD & BEVERAGES

DOMESTIC APPLIANCES

FINANCE & INSURANCE

  • creating business impact
  • creating business impact
  • creating business impact